Undergraduate Degree Courses
You’ll learn how to build and communicate a brand narrative for a variety of fashion organisations and you’ll gain experience of digital technologies and platforms. Topics you may study include consumer behaviour, segmentation, trend forecasting, marketing planning , visual merchandising, digital marketing, brand development, international fashion marketing and public relations. The final year facilitates students’ exploration of the potential future markets, changes and business strategies employed to maximise profit. Marketing in different sized organisations and for different market levels will also be included, with opportunities to provide marketing consultancy and start or support a new enterprise. Graduates will be highly employable, and strong practitioners - with exemplary transferable skills. The course aims to produce successful professionals and entrepreneurs in a truly exciting field of work. Journalism, Media And Communication & Politics And International Relations